This Weekend’s Emerald Cup is Like SXSW For Cannabis

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Celebrate cannabis culture with a solid music lineup, art, speakers, and pot galore in its latest innovations at the world’s largest cannabis competition and expo.

Cannabis has shifted from a psychoactive drug enjoyed from time to time in recreational fashions to a medical necessity for many. Capable of diminishing pain, helping to ease symptoms of PTSD, and even thwarting-off episodic seizures, marijuana, truly, is a Holy Grail to chronic illness. And the Emerald Cup embodies everything medicinal and life-changing about the plant, while working to propel sustainable, outdoor farming.

Started in Mendocino, the Emerald Cup has grown to become Northern California’s premier convergence for medicinal marijuana suppliers and consumers alike, introducing the concept of sustainable, outdoor cannabis farming to the humble masses, as well as limelighting new scientific research around the provocative planet. Now, the Emerald Cup, too has been solidified by the the sheer fact that it represents the largest, most respected, organic, outdoor, medicinal cannabis competition in the world.

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// 1350 Bennett Valley Rd. (Santa Rosa), tickets ($70-$400) can be bought at theemeraldcup.com/tickets, with the option to make a donation to Emerald Cup’s Fire Relief Fund.